Begin this new year with the certainty that art&creativity are fundamental to the well-being and growth of all mankind.

Centrica and VirtuItaly keep investing in providing the best technologies and digital content for the edutainment experience.

The Consumer Technology Association (CTA) is the creator of CES 2021 a digital experience connecting exhibitors, customers, thought leaders, and media from around the world.


The new format allows participants to listen to technology innovators, be introduced to cutting-edge technologies and latest product launches, and allows for interaction with global brands and international startups.
Our startup VirtuItaly has been selected by the Italian Trade Agency to bring Italian innovation in art&creativity to CES 2021.


VirtuItaly brings Italian art&creativity worldwide and gives people the chance to participate in live edutainment experiences, from immersive&interactive exhibitions:

Uffizi Virtual Experience

Renaissance Experience

Full digital apps like ArtCentrica

Renaissance Experience is an emotional edutainment show based on a collaboration with Uffizi Galleries, where 60 masterpieces are introduced by a virtual representation of Florence. A sound track specifically composed for the exhibition accompanies the details of these masterpieces, which are projected onto the surface of large format screens. These animations create a magical atmosphere for the multitude of visitors who are pleasantly overwhelmed by the beauty of the projected artwork.

We have brought these exhibitions from Italy (Milan, Fabbrica del Vapore, 2016) to Germany (Leipzig, Kunstkraftwerk, 2018) and China (Shenzhen, Red Cube, 2018).

ArtCentrica is a cloud application that gives teachers, students and people passionate about art the opportunity to appreciate art with unique educational features.

ArtCentrica includes a large portion of the artistic heritage of the Uffizi Galleries in Florence, at very high resolution, up to 10 GigaPixel per work of art, as well as a selection of artworks from the Brera Museum in Milan.
You can explore in intimate detail over 1150 masterpieces, from Leonardo Da Vinci, to Botticelli, from Tiziano to Caravaggio.

You can compare and measure them, discover correlations between a detail in one artwork and other works/details, and use the over 20 lessons within the application. A consumer version is scheduled for Q32021.

In addition to participation in CES, VirtuItaly has been selected with ArtCentrica to  the global competition Reimagine Education and to the GESAwards special track by National Geographic.